Why do I keep seeing IER after on Taylormade items this weekend?

This weekends WGC Cadillac Championship at Doral marks the official Tour launch of the new Rocketballz stage two clubs.  Taylormade claim that they are RocketBallz-IER than the original.

There is the IER and that is why players have it on their bags, caps and Taylormade have it about everywhere they can.

Taylormade have done a great job and have taken advantage on TV at Doral by doing three great things.

  1. TaylorMade has launched a FaceBook App which has a great video and allows you to enter and win one
  2. Players all have the IER stitched onto the RBZ2 bags.  Examples include Dustin Johnson-IER and Justin Rose-IER
  3. Hats and bags have made their way around the world to pro’s and academies (unfortunately we didn’t get any)

Anyway, in short, hats off to TaylorMade for this bright idea.  Will this be the start of major brands using events and their players to blatently, and weirdly at the same time pretty subliminally promote their new goodies.

Until next time…


About Froome Dog

Paul is a golf nut who is desperate to reduce his handicap further and get close to those magic numbers in category 1. Working hard on his game when time permits he's hoping to see some marked improvement in 2016. Watch this space
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